anthony nunno

I have started my career in Direct Response working for some of the original founders of the industry. Working with Leon Henry, Inc., I handled the account coordination and fulfillment for package insert orders. As a List Manager with Woodruff-Stevens in New York City, I managed very large circulation lists for clients such as Prentice Hall and The American Bar Association. My experience as a List Broker and Database Administrator comes from working at List Technology Systems where I was responsible for input and production of client list orders from the Axiom System.

Having progressed in my career, I moved to the mailer side of the industry to become a Marketing Manager and eventually a Vice President of Marketing for an event production company and publisher. While at this post I gained valuable marketing and communication skills such as copy writing, collateral production, mailing, and analysis associated with publishing, subscriptions and circulation models. This experience includes printing and mailing in upwards of 10 million pieces of direct mail yearly, creating direct mail marketing plans and mailing list purchases. I also have experience in market research and product development. Other outstanding skills include online and offline media buying and placement as well as trade show event production and execution.

Most recently, I held the position as Account Director at Full Moon Interactive; I was personally responsible for heading Web site initiative sales and client services for the Financial Services Division, a division that contributed approximately 33% of the company\\\'s revenue with annual billings in excess of $8 million.

Skilled agency professional with over 13 years of marketing strategy, forecasting, planning and execution experience with direct mail, database, events, print media and online campaigns for Business-to-Business and Consumer products. Three years as agency division head of Interactive Strategy and Development working with CitiGroup's High Wealth Group, California Federal Bank, GoldenState Bancorp, City National Bank, Dell Computer and carsdirect.com.

PROFESSIONAL EXPERIENCE

Independent Marketing Consultant
Atlanta, Georgia and Los Angeles, California
August 2001 ? Present
Consulting with current client base to develop and execute marketing plans, develop long-range business and marketing objectives and budgets, and grooming client's internal teams in efforts to build strong marketing departments. Current clients include: Professional Medical Staffing Services (Atlanta), Dialex Technologies (Los Angeles) and Cyberland International (New York).

Account Director, Interactive Division
Full Moon Interactive, Inc.
August 1999 ? July 2001
Los Angeles, California
Supervised all client deliverables, from initial project definition to project completion and integration. Lead strategy consultant and program manager for clients to advise, plan and execute large and small scale Internet initiatives. Initiatives involved back-end technology development and integration, online brand development, online customer acquisition and retention programs, online marketing and advertising, alliance management and online strategy and forecasting.

· Frontline responsibility for managing the development of complex, transaction-oriented websites for high profile banks and financial institutions including, California Federal Bank, City National Bank, Union Bank of California, GoldenState Bancorp, Commerce Bank and CitiGroup contributing over 33% of the companies yearly gross revenue.
· Working closely with Account Planners, Researchers, and Analysts to develop Internet strategies for both new and existing clients on enterprise-wide needs assessment and/or brand ownership, and equity effectiveness increasing this division's annual billings from $1.2 million per year to over $8 million per year.
· Created 7 large-scale (800 - 1500 web pages) websites and 5 small-scale (50 - 799 web pages) websites. Projects included site concept, overall design, site architecture, site technology development and use of programming languages (HTML, DHTML, Java, Flash), page naming conventions, brand marketing, advertising placement and search engine optimization.

Director of Strategic Marketing
Cyberland International, Inc.
August 1997 ? July 1999
Los Angeles, California
Directed and oversaw new media projects for Tier 1 clients and company-owned Internet domains, specializing in entertainment properties and consumer brands that benefited from cross-media integration. Domains addressed included targeted Internet consumer content, online promotions and E-commerce sales focusing on and around celebrities, fashion, music, beauty, sports and entrepreneurship. Clients included: AT&T, British Telecom, CNN, Compaq Computer, Dell Computer, Toshiba, General Motors, Infoseek, Intel, Microsoft, Real Media, Revlon, Sony, Guthy Renker and Virtual Emporium.
· Building client relationships yielding yearly departmental billing in excess of $2.5 million per year for marketing services.
· Creating short and long-term Internet strategy for websites including identifying and securing sponsored media content, advertising and cross-promotions initiatives.
· Building Internet presence through advertising and e-commerce.
· Brand building, strategic content development deals and technology implementation incorporating traditional media strategies to the new media mix.

Director of Marketing, Interactive/Multimedia
Phillips Publishing International, Inc.
October 1996 ? June 1997
Potomac, Maryland
Managed, coordinated and oversaw all aspects of marketing and advertising for business-to-business newsletters with specialized content focused on the business of the Internet, interactive entertainment, multimedia, video production and cable industries.
· Writing, printing and mailing over 10 million pieces of direct mail and marketing material to solicit subscriptions for high end newsletter titles yielding over $1.8 million in revenue per year.
· All aspects of direct mail analysis and production, as well as customer acquisition, retention and cross media marketing efforts.
· Creating short and long-term Internet strategy for websites that included identifying and securing sponsored media content, advertising, and cross-promotions initiatives.

Additional Work History

World Research Group
Seminar Planning
VP Marketing
1994 - 1996

AIC Conferences
Seminar Planning
Marketing Manager
1993 - 1994

List Technology Systems
Direct Mail
List Broker
1991 - 1993

· Skilled agency professional with over 13 years of marketing strategy, forecasting, planning and execution experience with direct mail, database, events, print media and online campaigns for Business-to-Business and Consumer products. Three years as agency division head of Interactive Strategy and Development working with CitiGroup's High Wealth Group, California Federal Bank, GoldenState Bancorp, City National Bank, Dell Computer and carsdirect.com.

· In-depth experience in building and directing teams of up to 50 people, spearheading departmental long-term growth, forecasting business strategy, managing departmental P&L and budgets, building and maintaining lasting client relationships and developing company-wide methodologies. Hands-on execution of daily long and short term project management to increase revenue through business development and successful presentation creation and delivery to close sales to ?C? level executives at Fortune 1000 companies.

· Proven leader and self-starter with record of selling Internet development and marketing services in excess of $8 million per year, increasing online banking customer sign-up by 300%, executing successful marketing programs yielding exceptional ROI, and soliciting multi-million dollar global sponsorship and alliance partnerships.

Liberal Arts
University of Hartford
West Hartford, Connecticut
May 1988

Strong understanding of web-building language: HTML, DHTML, ASP, Java, Flash, SQL systems 6.5 and 7.0; and web security https:// and SSL encryption

Georgia

AMA

Basic Driving (PLG)

Would you consider staff positions as well as freelance work?: yes