Ray Knight

SENIOR MARKETING, SALES & BUSINESS DEVELOPMENT EXECUTIVE
Successful In Start-Up, Turnaround & High-Growth Businesses Across Diverse Industries

Confident, visionary and high-performance Executive building new markets worldwide, improving competitive market positioning and delivering millions of dollars in new revenues. Enthusiastic, creative, and analytical, driven by market trends and competition. Exceptional performance in identifying market/business opportunities and creating the programs, promotions and client relationships to outpace the competition. Strong negotiation, cross-cultural communication, public speaking, and team leadership qualifications. Top-ranking personal sales record. P& L experience.

?Strategic Business & Market Planning
?Strategic Account Management
?Integrated Marketing (direct, interactive, database)
?Consultative & Relationship Selling
?New Market / New Business/ Product Development
?E-Research, E-Strategy & web development
?Competitive Sales & Sales Management/ Mentoring
?Multimedia Marketing, Advertising, & PR

PREMIER DIVISION LEADER- ACCUDATA AMERICA 2002
Recruited from outside data industry to mentor/coach the Premier Division of the largest independent provider
of consumer/business marketing data in U.S, a $30mm+ company. Responsible for Sales, Marketing and
Operations leading a veteran sales/service force of 6 vertical industry teams with 24- A.E.'s, A.M.'s & P.M.'s.

? Researched, developed and assisted in implementation of vertical sales, marketing and operational strategies and tactical implementation that contributed to division achieving 99% of budget of $4.75mm in 7 months within targeted profit guidelines. Introduced and solidified several new sources of business.
- Championed Strategic Account Management methodology creation, training and implementation to up-sell and cross-sell new and existing accounts in several industries and added new consulting services.
? Spearheaded creation of company-wide Knowledge Share initiative to document, share and teach best practices both within division & across company at owner's request as content for major intranet project.

EXECUTIVE MARKETING DIRECTOR ? EDGE DESIGN, INC. 2001
Selected to architect a complex repositioning to transition the company's image from an ?interactive? agency
to an integrated marketing solutions provider for U.S., European and Latin American markets. Design
business, marketing and client management processes, and create marketing communications, presentation
materials, and proposal guidelines. Motivate and partner with a 13-person team.

? Introduced innovative training/development programs and cost management strategies to spur bottom-line growth. Leveraged staff competencies and reduced operating costs by 60%.
? Launched an integrated marketing campaign to capture new business and restore past client relationships. Delivered a 300% increase in 3rd quarter revenues.
? Negotiated/secured strategic alliances and industry relationships to accelerate the business development pipeline. Included partnership with a Hispanic advertising firm that secured a critical account with Pfizer.
? Analyzed competitive market trends/client profiles and eliminated non-performing product lines.
? Generated an additional $55,000 in revenues in e-Research/Strategy assignment for British Airways.
? Co-conceived/developed an integrated marketing campaign for $12mm, Inc. 500 company.

EXECUTIVE VICE PRESIDENT ? CONCEPT MIAMI 2000 to 2001
Recruited to this 350-employee, $.5 billion international multimedia agency to serve as the company's first and only senior-level marketing/business development executive for its sole U.S.-based operation. Leveraged strategic alliances, managed proposal development and provided strategic, tactical and creative leadership.

? Created marketing strategies (database technology, email, direct mail, telemarketing, guerrilla marketing) and delivered $500,000 in potential new business revenues despite lack of a formalized budget.
? Designed interactive marketing, technology, design and branding campaigns for prospective clients across diverse industries/markets (e.g, advertising, financial services, insurance, PR, venture capital firms).

RAY KNIGHT Page Two

EXECUTIVE VICE PRESIDENT / CHIEF MARKETING OFFICER ? QUEST TECHNOLOGIES 1999 to 2000
Orchestrated a turnaround/market repositioning to establish the business as a professional services firm for .com start-up's, emerging ventures, and conventional companies seeking to leverage Internet technology.

? Authored business plan, conducted SWOT analyses and sought/secured qualified investors and VC funding to energize company and strengthen financial performance.
? Repositioned image/services to transition from the B2C to the B2B segment and improved morale, client service and sales performance through teamwork practices and a consultative sales approach.
? Redesigned website to enhance functionality, support a tri-lingual audience and accelerate market expansion. Captured qualified leads and strategic alliances for $200,000+ new sales throughout local/ regional markets in the U.S., Europe and Latin America.
? Created strategic alliance with leading Hispanic advertising agency to offer integrated marketing services.
? Expanded beyond local market through successful public relations initiatives, including feature articles in an online regional business site, a national site (Yahoo) and a front-page press article.
? Strategized and built a third business line comprised of two consulting service centers. Secured two new business client accounts with impressive valuation of $1+ billion. Held P&L responsibility.

Data, IT projects/placement, advertising and interactive agencies, e-Research,e-Strategy & e-Commerce, Retail, Membership Clubs, Cruise,Spa, Travel & Tourism, Health/Wellness,Resort Real Estate, Timesharing, Fractional Interests, Kiosks and Internet Kiosks, New Media,

Georgetown University, BSBA Washington, D.C.

College of William and Mary (Jr) AA

Credits continued
CHIEF MARKETING OFFICER ? INTERACTIVE TOUCH MARKETING / TOUCH MIAMI 1995 to 1999
Challenging assignment with full marketing and P&L responsibility for this provider of interactive marketing and media services. Following several management changeovers, immediately faced with lack of budget and critical financial situation, and tasked with restoring stability to the company. Managed a 10-person team.

? Restructured pricing and personally managed key account sales presentations, negotiations and contract closings. Secured over 150 new customer accounts valued at $350,000.
? Closed the first international licensee agreement, quadrupled market area and opened new global markets. Penetrated 80% of targeted markets and introduced four distribution points in four months.
? Conceived new co-branding concept and negotiated strategic marketing alliance with Knight Ridder-Miami Herald Online to create business line TouchMiami.com. Expanded sales/marketing presence at ?no cost.?
? Identified partnership opportunity with financial institutions and devised business plan to launch iatmarketing.com, a new media channel for interactive on-screen advertising. Contributed feature articles in trade journals and expanded network from regional to national in just three months.
? Recruited and trained new sales team and captured an additional 165 accounts valued at $637,000.

PRESIDENT ? KNIGHT INTERNATIONAL, INC. 1986 to 1995
Founded a highly-respected consulting firm specializing in market research and sales, marketing and business development. Built firm from concept into a thriving enterprise through 33 engagements with public/private companies and venture capital firms across several industries (real estate, hospitality, leisure, travel).

? Provided market research, identified candidate and orchestrated a successful, $70 million buyout transaction on behalf of client within three months.
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Florida

Spanish

Would you consider staff positions as well as freelance work?: yes